Brandon McNichols has been making the world a better place for more than a decade by solving the problems of one person (or family) at a time working for Apple at the Genius Bar. This role requires a multi-faceted approach to resolve a myriad of day-to-day issues: sometimes I’m a technician, sometimes I’m a therapist, sometimes I’m an educator, but I’m always someone who is willing to help out to the best of my ability.