Fernando De Urquidi is responsible for the Latin America Training Initiative at Hyster-Yale Group, this includes the coordination and delivery of Sales and Service Training. An active participant and contributor in Sales Training Schools in the USA. Able to pass on a wealth of information, from 20 years of experiences in forklift industry, focusing on industry knowledge, products specifications/applications, and sales technics. Strong negotiation skills, strategic thinker, able to align dealer personnel with Hyster-Yale goals and initiatives.